The explosive popularity of mobile devices has led to an enormous new market for apps of all types. As a small business owner, mobile apps can also be used to help you attract new customers, keep customers coming back for more, and build more genuine, long-term connections between your brand and your target audience.
What are Mobile Apps?
A mobile app (or “application”) is a form of computer software that is designed to run on small, wireless computer devices such as smartphones, tablets and other mobile devices. Their main purpose is to provide mobile users with some of the similar services available via PCs and laptops. Some apps are small and contain limited functionality for the sole purpose of accomplishing one task, while more sophisticated apps contain more robust features and advanced functionality. Some apps entertain, such as games, music-streaming apps, and video-streaming apps.
Why Mobile Apps?
Did you know that, on average, people have 26 apps installed on their phones? Apps are hot right now. With your own mobile app, you can stay within reach of your customers and potential customers around the clock. Advertising has taken on a new form with mobile apps; traditional ads are seen as an “interruption,” whereas users who own your app actually want to hear from you. By being able to utilize the “push-button” notification feature, you can contact your mobile app users within seconds – right in the palm of their hands. You can update them on company news, special discounts and offers, and other type of information they would find useful. It’s also a passive way to showcase your products and services in a subtle way without a lot of hard-selling. However, one of the best ways to get the most out of your app is to provide a solution to a problem your customers may have; this is a powerful way to keep them glued. Some studies show that 30-60% of mobile app users open push notifications and approximately 40% of them interact with the app immediately after receiving the notification.